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The
choice of franchising comes from
the need of providing a concrete and sustainable answer
to new opportunity of an industry that is historically
profitable but also difficult to access, through an
anti-cyclical strategy, perfect for the current economical
situation.
Choosing franchising as business model and
supported strategically by WM Capital,
that promotes the development of franchise network
providing industrial and operational know-how as well
as a qualified and international network, Dr
Fleming is able to lead its franchisee in
a successful growth inside an evolving market.
Thanks to a focused training, the process engineering
, and innovative marketing solutions, Alexander
Dr Fleming society offers a commercial formula,
addressed to everybody, able to face successfully
the market challenges.
We aim to reconsider the professional image
of pharmacist and pharmacy key role inside the more
complex health system, focusing on the quality of
products and provided services.
In order to obtain this purpose Dr Fleming chooses
as core concepts: services, competence
and innovation.
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Currently
the industry experiences a period full of opportunities
to open new pharmacies and health store on the Italian
and international territory, medicine distribution
sector offers new ways of investment addressed to
new subjects, who were before excluded.
Alexander Dr Fleming proposition is based on two different
formats: Pharmacy and Health Store.
• To open a pharmacy: following the
current regulations, this offer addresses to pharmacists
or society of pharmacists, in possession of professional
license, interested in rethink the professional position
in a new perspective of health advisor.
• To open a health store: this
opportunity is addressed to all entrepreneurs, pharmacists
or not, who wants to invest in a profitable industry
through an innovative format with a reliable and experienced
partner.
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WHAT
WE ARE LOOKING FOR
Alexander Dr Fleming society requests its points of sale
to be located in:
• Central area, with high pedestrian traffic density
or area with a strong presence of commercial activities
• Important commercial malls
• Service stations
• Railway stations
• Harbors
• Airports Store
average area:
• Pharmacy: 100-150 m²
• Health Store: 80-120 m²
Stores
must have:
• Minimum number of shop windows: 2
• Street corner position is preferred
• Double entrance for loading/unloading
WHAT WE OFFER
Alexander Dr Fleming, according to current
regulations, provides franchisees with useful analyses
for the fulfillment of administrative and legal procedures.
To guarantee the success of the network and of every
store Alexander Dr Fleming society offers:
1- Brand
• Brand Image
• Brand Positioning
• Concept Store
2- Process Engineering that guarantees efficiency
and control
• Control System (internal and external)
• Management Software
• CRM
3- On-going technical and marketing training
• During Startup phase and later
• Specialized and ongoing training class
• Commercial Marketing techniques
• Administrative and legal strategies
4- Permanent assistance to the store
• Marketing and geo-marketing analyses and researches
• Customer loyalty techniques
• Visual Merchandising
• Supply of tools supporting sales and services
providing
5- Improvement of marginality and profitability
of the store
• Resources optimization
• Private label
• Supply of personalized services
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